community

The community drives the content. In the user-contributed content model, the website provides the infrastructure and the community provides the content. Give the people what they want and then step back and let them do it.

YouTube and Flickr are two well-known examples of user-submitted content websites. These are media sites where users submit and rank their own media. Sites like MySpace and Facebook allow users to create profiles (online identities) and then build networks off of those identities.

Other sites, like Wikipedia, leverage the wisdom of its user base to index knowledge. Distributed, contributed wisdom is also an underlying philosophy of the open-source movement .