digital media

Thanks to the Internet, PCs and affordable cameras, the era of do-it-yourself media is here; why bother hiring someone to produce digital media for you when you can just whip out your miniDV camera and put it on YouTube for the world to view?

Good question. In some cases, guerilla-style, homemade media is the way to go. Other times, however, you'll want the expertise of a professional crew and the polish of a professional production .

eXtensible Media does video. We cut our teeth in studio production, 16 years ago, learning to edit A-B roll on Grass Valley linear tape editors and Abekas A72 titlers. You know, back in the day when you needed to be sure about the edit because there was no undo command :).

Since then, we've evolved with the digital revolution, mastering the cost-effective, one-stop, multi-distribution, digital media services. Streaming, podcasts, DVD, web video, DV. We do it. Visit our services section for more or send us a request for more information.

preproduction

Preproduction is where the quality of a digital production starts, and if not applied properly, ends.

  1. Define the communication objectives.
  2. Define the audience.
  3. Define the vehicle.
  4. Build the concept, treatment, script.
  5. Build the budget.
  6. Build the schedule and the plan.

Decidedly unsexy. But this is the way to do it. If you don't, you are rolling the disaster dice.

production

The world is mostly made up of two types of people: those who talk about producing and those who actually produce.

At eXm, we model the third type: we walk our talk.

Long before we ever told anybody how to point a camera, write a script, tweak an effect, trim an edit, we learned how to do those things.

All great productions require a team effort. But unless you have a giant, corporate budget, you want someone who can wear more than 1 hat.

We've learned to wear a few.

And we're still learning.

post-production

sound boardPost-production is where the magic is made, the polish is applied.

Lush titles, a layered sound track, rhythmic editing - what truly separates the professional media piece is the care applied in post-production.

 

distribution

In no other facet of the product lifecyle has the computer revolution upended the old media network like it has distribution.

Consumer DVD and CD duplication towers, RSS syndication, peer-2-peer file sharing, video upload websites, podcasts, vidcasts...the options for cheap, mass marketing of digital media are nearly endless.

And while the distribution options are wide open, the sound to noise ratio has gotten even more challenging. To stand out in the crowd, you'll need production value, a dash of talent, and a clever marketing strategy. Which brings up back to preproduction...

Related Links

Related Links to Check Out:

  1. Google Video

  2. YouTube - Broadcast Yourself.

  3. Stickam: Embed video on your site free

  4. VideoLAN - Free Software and Open Source video streaming solution for every OS!