eXtensible Media

In web 2.0, an emerging philosophy is coalescing and it is grassroots, it is democratic and, most of all, it is "open" (transparent).

Several intersecting trends connecting beneath the mainstream radar in the late 90's and early 21st Century are driving the philosophy:

Infrastructure: networks, personal computers and broadband connectivity have become ubiquitous, shrinking the globe and expanding reach

Culture: youth drive the web and youth are generous, open-minded and idealistic. Think open-source.

Independent Media: the new tools of the web make us all media producers, reports and niche experts. Bye, bye big old corporate media monopoly. Hello blogosphere!

Understanding these trends means building a website that supports the philosophies behind them.