eXtensible Media

Preproduction is where the quality of a digital production starts, and if not applied properly, ends.

1. Define the communication objectives.
2. Define the audience.
3. Define the vehicle.
4. Build the concept, treatment, script.
5. Build the budget.
6. Build the schedule and the plan.

Decidedly unsexy. But this is the way to do it. If you don't, you are rolling the disaster dice.