eXtensible Media

In no other facet of the product lifecyle has the computer revolution upended the old media network like it has distribution.

Consumer DVD and CD duplication towers, RSS syndication, peer-2-peer file sharing, video upload websites, podcasts, vidcasts...the options for cheap, mass marketing of digital media are nearly endless.

And while the distribution options are wide open, the sound to noise ratio has gotten even more challenging. To stand out in the crowd, you'll need production value, a dash of talent, and a clever marketing strategy. Which brings up back to preproduction...